Trint
London - Oct. 2021/Present
Trint is an up and coming SAAS Ai based transcription software company in London.
Lets change things up
Within just six months of joining Trint, I was convinced that the brand needed a complete overhaul. It was stale, insecure and out of date.
About a year in, I saw an opportunity for a complete rebrand. After discussing it with the founder and CEO Jeff Kofman, I gained a clear vision of what Trint should look like: bold, new, confident, utilitarian, and witty.
So, I stripped the brand back to its bare essential - just the logo, the font, and the primary colour yellow remained. So that the foundation revealed itself. Everything else was discarded. This gave the brand room to breathe and to reinvent itself.
The main selling point of Trint is that you can edit, translate and share transcripts in numerous of different ways. This is done by selecting lines of text. This creates a rectangle behind the text of some sort. It’s something we’re all familiar with.
This selecting rectangle is the central pillar for the entire brand, and runs all across the brand everywhere. In combination of having just 3 colours in the brand (yellow, matt black and white) creates our unique brand identity.
At first this seem like creatively constricting, it’s actually amazing liberating. Over the years we have found countless ways to reinterpret these basic principles, and adding new elements to it to expent the brand.
We have only just begun to scratch the surface of what we can do with it. All the while still staying on brand.
The booth design for the IBC fair of 2022 was the first big showcase of the Trint’s new branding.
The campaign centered around the concept that one can tell your story by editing out of a bigger transcript. I took the intere play of Shakespeare’s Hamlet and interlaced it with tags line of Trint. By zooming in and selecting, as the user of Trint would do, the tag line reveal themselves.
For the booth itself the complete play of Hamlet is layedout in 5 different language (becuase Trint also does translation) in the same font size that of as book, size 9. Trint’s copy is revealing itself by simple changing the colour and bolding the font. When zoomed out, this comes together as the campaign’s tageline "Tell your story’.
The day to day vids
After the rebrand I kept on developing the brand from project to project. As is am responsible for all of Trints video content, I’ve found there is plenty of opportunity for design growth.
Trint in 2024
By the end of last year I made this 2024 recap video. It gives a proper summery of how the brand hast developed. As well as it shows what Trint has done throughout 2024.
Ebooks
Perticualy in the early stages of the development after the initial rebrand, ebooks were a importance test cases. I could test out layout ideas, and photography usages in a preactical manner.
A Photo. A Story.
After my conversations with Trint’s found and CEO Jeff Kofman, I came to the realisation that the stories he had gathered during his 30 years of being a journalist and war correspondent could be of imense value to the brand.
So I came with the concept up of creating a video series where he could tell those stories directly to our audience. This not only shows the depth of Trint’s journalistic foundation, but also provides the brand with a necessary human side.
We’ve created 2 full seasons, and we’re currently in the production phase of the 3rd season.
An campaign centered around the concept that Trint understand the pains of being an reporter, and that Trint Live is there to relief some of those pain points.
These images are AI generated. I’ve been following the development of AI generated imagery for a number of years. I feel only recently that the quality AI generated imagery are have gone up dramatically. So I have found myself using AI generated imagery more and more lately.
