Trint
London - Oct. 2021/Present
Trint is an up and coming SAAS Ai based transcription software company in London.
Lets change
things up
Upon joining Trint, I immediately recognized the need for a comprehensive brand overhaul. The existing identity was stale, incoherent, and outdated.
Following discussions with Founder and CEO Jeff Kofman, a clear vision for the refined Trint emerged: one that was bold, new, confident, utilitarian.
My strategy was to deconstruct the brand to its core elements, preserving only the logo, foundational typography, and primary yellow hue. This action successfully stripped away all non-essential components, creating the space necessary for the brand to strategically evolve and redefine its market identity.
Trint's primary appeal lies in the versatile editing, translation, and sharing of transcripts. This is facilitated by a familiar, user-friendly process of selecting text lines, which generates a visual bounding shape. This selection rectangle is the foundational, central pillar of the entire brand's aesthetic, consistently informing every element.
At first this seem like creatively constricting, it’s actually amazing liberating. Over the years we have found countless ways to reinterpret these basic principles, and adding new elements to it to expent the brand.
What appears at first as a creative constraint is, in fact, profoundly liberating. Over time, we have found myriad ways to reinterpret these basic tenets, strategically adding new elements to successfully expand the brand’s scope. We have only scratched the surface of our creative and market potential while strictly maintaining brand adherence.
The IBC 2022 exhibition stand provided the first major platform to present Trint’s comprehensively updated branding. The creative campaign focused on demonstrating how a user could craft their narrative by editing down a substantial transcript.
We intertwined lines from Shakespeare’s Hamlet with Trint’s core taglines, which were revealed by simulating the user’s "zoom and selection" workflow.
The physical booth featured Hamlet laid out entirely in five languages—underscoring our translation capability—using a size nine typeface to match a standard book. Trint's messaging became apparent by simply adjusting the color and weight of the text. When viewed broadly, this intricate typography resolved into the powerful campaign tagline: "Tell your story."
The day to day vids
After the rebrand I kept on developing the brand from project to project. As is am responsible for all of Trints video content, I’ve found there is plenty of opportunity for design growth.
Trint in 2024
By the end of last year I made this 2024 recap video. It gives a proper summery of how the brand hast developed. As well as it shows what Trint has done throughout 2024.
Ebooks
Particularly in the early stages of the development after the initial rebrand, ebooks were a importance test cases. I could test out layout ideas, and photography usages in a preactical manner.
A Photo. A Story.
After my conversations with Trint’s found and CEO Jeff Kofman, I came to the realisation that the stories he had gathered during his 30 years of being a journalist and war correspondent could be of imense value to the brand.
This insight led me to develop a concept for a video series in which he could share these stories directly with our audience. This initiative achieves two key objectives: it clearly demonstrates the depth of Trint’s journalistic foundation and provides the brand with a crucial, necessary human dimension.
We’ve created 2 full seasons, and we’re currently in the production phase of the 3rd season.
The central theme of the campaign was that Trint is acutely aware of the professional pain points experienced by reporters, and that Trint Live offers direct, effective relief for those issues.
All imagery for this campaign was created using AI generation. I have followed the advancements in this technology for several years. Only recently has the quality of AI-generated visuals seen a dramatic surge, which has directly resulted in my decision to incorporate AI imagery into my work with greater regularity.
